I am Michel Karam, a Luxury Wellness Entrepreneur with over a decade of experience building, operating, and scaling premium wellness experiences across the region and beyond.
Over that time, I accumulated more than 10,000 hours of hands-on experience in personal training, sports injury recovery, and performance-based wellness. What began as a passion for helping people move better evolved into a broader vision — bringing wellness experiences that are intentional, high-performing, and seamlessly integrated into the brands I work with.
Alongside my work as a Lagree instructor and sports injury specialist, I expanded into designing, launching, and operating boutique wellness services inside premium environments. I don’t advise from a distance. I come in, build the experience from the ground up, and stay until it performs.
I hold a degree in International Business Management, and certifications from Glion Institute of Higher Education in Luxury Hospitality as well as the London School of Business and Research in Business Strategy and Planning. I am also a GIA Graduate Gemologist — a discipline that refined my appreciation for craftsmanship, discretion, and the standards that define a truly high-end client experience.
Today I partner with hotels, resorts, and premium studios worldwide — designing and operating wellness services that generate real results for the brand and a world-class experience for their clients. Current collaborations include The Bodrum Edition and Urban Active Istanbul.
If you are building something at a high standard and believe there is a collaboration to be had — I would be glad to connect.
Warm regards,
Michel Karam
Luxury Wellness Entrepreneur