Luxury Wellness Strategist
Helping hotels & wellness clubs integrate longevity
Luxury Wellness Strategist
Helping hotels & wellness clubs integrate longevity
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Helping hotels & wellness clubs integrate longevity
Helping hotels & wellness clubs integrate longevity
I am Michel Karam, founder of PT Boutique, Lebanon’s first private training studio. Over the past decade, I have delivered more than 10,000 hours of personal training, helping clients transform their health, recover from sports injuries, and discover a love for movement. My early passion was simple: to make people enjoy being healthy and take care of their wellbeing.
Alongside my work as a Lagree instructor and specialist in sports injury recovery, I expanded into building boutique wellness spaces and programs. This hands-on journey shaped my vision for creating transformative wellness experiences that go beyond fitness.
I hold a degree in International Business Management, and I am certified by Glion Institute of Higher Education in Luxury Hospitality as well as the London School of Business and Research in Business Strategy & Planning.
Today, I combine luxury hospitality insight with business acumen and wellness expertise to help hotels, investors, and boutique clubs integrate longevity-driven wellness concepts into their guest experiences.
My mission is to transform wellness into a lifestyle offering that strengthens brand positioning, creates new revenue opportunities, and inspires guests around the world.
Transform guest experiences by integrating longevity-driven wellness programs that elevate brand positioning and drive loyalty.
Concept design and strategy for boutique gyms, Lagree studios, and wellness clubs that attract premium clients and generate sustainable revenue.
Comprehensive business plans with financial models, marketing strategies, and operational frameworks tailored for wellness projects.
Curated wellness events and seasonal pop-ups for luxury hotels and beach clubs, creating unique guest experiences.
Strategic partnerships and consulting for luxury, fitness, and lifestyle brands looking to integrate wellness into their storytelling.
PT Boutique Gym Hazmieh ( Lagree ), Village, Baabda, Lebanon
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